EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

This study aims to determine the effect of product quality, promotion, Brand Image and Trust on purchasing decisions for Toyota cars (a case Avanza in Lhokseumawe City Communities). The research method preparing this thesis uses quantitative methods. sampling a non-probability method, because population studied is infinite whose number identity members unknown). results conclusion obtained that. quality variable concludes that Ho1 rejected Ha1 accepted, so it accordance with decision X1 has no Car Purchase Decision Community City, while promotion variable, partially affect purchase decisions.